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Add your Google Analytics measurement ID to track how clients move through your scheduler.
Connect Acuity to Google Analytics to learn how your clients interact with your scheduler. Use these insights to improve your booking flow and increase bookings. Connecting works the same whether you're using Acuity with a Scheduling block on a Squarespace site or as a standalone product.
To connect Google Analytics to your Squarespace website instead of your scheduler, visit Connect Google Analytics to your site.
Connect Google Analytics to your scheduler
To connect Google Analytics, add your property's measurement ID to your site. Measurement IDs start with G- and come from a Google Analytics 4 property. If you connected an older version of Google Analytics, replace your old ID with your Google Analytics 4 measurement ID.
To connect Google Analytics:
- If you don't have a Google Analytics account yet, sign up for one.
- Open the Integrations panel.
- In the Analytics & conversion tracking section, click Set up under Google Analytics.
- In the Measurement ID field, enter your Measurement ID.
- You’re prompted to enter your Google Analytics Secret Key. Find or create this key in Google’s Measurement Protocol API Secrets panel. Learn more in Google's developer documentation.
- (Optional) Check the Anonymize IP addresses box to have Google store your clients’ IP addresses anonymously. This can help you comply with your own data policies or those of the relevant authority in your country.
- Click Save Settings.
Disconnect Google Analytics from your scheduler
To disconnect Google Analytics:
- Open the Integrations panel.
- In the Integrations You’re Using section, click Edit under Google Analytics.
- Click Disconnect Account, then click OK.
Confirm your data is reaching Google Analytics
Statistics can take up to 24 hours to populate in Google Analytics. Acuity sends all events that happened after the integration was set up. When looking for events, verify Google Analytics’ date range; it excludes the current day by default.
Events Acuity sends to Google Analytics
When clients book or buy through your scheduler, Acuity sends three events:
- Page views: When a client visits a scheduler, the page_view event sends.
- Form views: When the scheduler prompts the client for a name, phone number, and email address, Google Analytics tracks this with the view with the label forms event.
- Purchases: when a client finishes booking an appointment or buying a package, gift certificate, or subscription, Google Analytics tracks it with the purchase event. This tracks the type of purchase, its value, the currency used, and any coupon code used. For subscriptions, it tracks the first purchase, not on each renewal charge.
Parameters Acuity sends with each event
Review what each parameter reports:
- Affiliation: Either 'Squarespace Scheduling' or 'Acuity Scheduling', depending on whether you log in with an Acuity account or a Squarespace account
- Coupon: Any code from a coupon, package, gift certificate, or subscription used in the transaction
- Currency: Currency used
- Item_category: 'Appointment' if you or the client booked an appointment, 'Order' if someone bought a package, gift certificate, or subscription
- Item_name: Appointment type, or the name of the package, gift certificate, or subscription
- Quantity: Sent if someone bought a package, gift certificate, or subscription
- Value: Total value for the transaction
Some of my bookings aren’t appearing in Google Analytics
Some browsers, including Safari, exclude third-party cookies. When that happens, the event can't reach Google Analytics, so a client can book through your scheduler without appearing in your reports.
My conversation or goals aren’t tracked in Google Analytics
If you're using Google Analytics to track conversions or goals, conditions are case-sensitive. For example, entering an event as Page_view instead of page_view prevents your conversion or goal from firing properly. For more help, visit Google's documentation on custom dimensions and metrics
Get more help with Google Analytics
For issues with Google Analytics itself, like reporting, property settings, or data discrepancies inside Google Analytics, visit Google Analytics Help or contact Google.