If you have custom tracking code that you would like to use that can be done by inputting your code in the Custom Conversion Tracking section in Integrations. Click on Custom Conversion Tracking, then paste the code and save. That will be automatically loaded every time a client successfully schedules an appointment.
Certain variables described within that section can be filled in dynamically, depending on which appointment was booked. But, for many types of conversion tracking variables are not needed. Since the same code is run for every appointment type, and depending on your conversion tracking program, you may be able to use dynamic variables (like %appointmentType%) to filter those results with the conversion tracker.
Your code is loaded within a frame on the final confirmation page. Usually this won't affect any code you enter, but if you need to specify conversion goals the domain will be sandbox.acuityinnovation.com and the path will be /conversion.php
If you are using AdRoll Tracking, you will want to take the tracking code they provide and place it in the Custom Conversion Tracking section in Integrations. Create a fixed segment in order to track other events in the scheduling process such as page views and forms in addition to appointment completions.
You can place your Adwords tracking code directly into the Custom Conversion Tracking section in Integrations. Or if you are using Google Analytics you can link your Google Analytics and Adwords account. Then you can use our Google Analytics integration to track conversions.
Here's our guide to setting up Google Analytics for your Acuity account!